DOMINO’S “THE OFFICIAL FOOD OF NOT GOING TO THE WORLD CUP” feat. JIMMY BULLARD
DIRECTOR: SAMI ABUSAMRA
We had some strong creative on this from Daniel Glover-James and Elias Torres at VCCP and we got given a really great performance from the people's playerJimmy Bullard too. So there wasn't much left for Sami to do other than turn up to be honest.
The campaign centres on Jimmy idling at home while World Cup 2018 unfolds in Russia. It's the tragi-comic story of a man with waaaaay too much time on his hands. Unfortunately, in none of the edits do we get to see the navy blue Crocs that Sami insisted Jimmy wear all day on set. Absolutely gutted about that to be honest. And we’re sure Jimmy is too.